The Challenge
Contend Capital came to Bloom Agency looking for solutions to increase its lead generation and revenue through automation and digital marketing strategies. As a small company in an antiquated, relationship-driven industry, Contend Capital spent each day bogged down by manual processes and making more than 150 cold calls to drive new business.
The manual effort was inefficient and prevented Contend Capital from building deep relationships with its existing customers and forging critical partnerships throughout its industry.
Contend Capital chose to engage in a partnership with Bloom Agency because of our full-service marketing capabilities with deep expertise in marketing automation and strategy, lead generation, and graphic design.
The Solution
To achieve Contend Capital’s goal of attracting inbound traffic and automating its sales funnel, Bloom Agency onboarded and set up Contend Capital’s HubSpot platform, built a new website, optimized forms, and call-to-actions on the site to qualify leads, designed and managed Google Ads, and created reporting dashboards to measure the success.
Bloom Agency’s process began with building a strong understanding of Contend Capital’s business, goals, challenges, past and current plans, timelines, and much more. It makes all the difference in providing successful solutions that exceed our client’s expectations. It can also create groundbreaking discoveries for our clients.
“When we started working with Bloom Agency, we provided a list of our competitors. Turns out they weren’t our competitors. The work we did with Bloom Agency to market to the right people brought light to our business. Even from a sales side, we were competing against the wrong businesses and going after the wrong customers.” - Jesse
“Bloom definitely helped us better understand our business. Further, it helped us understand our ideal customer profile. We didn’t really have a clear picture until we had to market to that person. We recognized we had to identify who was a good fit and who was not. That was a big help for us. It forced us to evolve.” - Greg
Once we built a strong foundational understanding, our agency built the assets, such as the website, forms, ads, etc., targeted directly to Contend Capital’s ideal customer profile. This hyper-targeted approach to executing marketing strategies and campaigns enabled Contend Capital to reach the right people, in the right place, at the right time.
The solutions transformed Contend Capital’s business.
The Result
“Implementing marketing automation eliminated our reliance upon picking up the phone to cold call. Building a marketing funnel to churn leads created another source for lead generation and moved us away from the phone to get new business.” - Greg
The ability to eliminate endless hours of prospecting and cold calling liberated Contend Capital to focus more on building relationships with existing customers to create critical cross-selling, upselling, and referral opportunities, as well as expand its network of professional partners to generate new sources of business.
Perhaps the most impressive result of Bloom Agency’s solutions was the creation of a consistent, highly-qualified lead generation that allowed Content Capital to increase revenue without hiring, onboarding, or paying additional sales reps.
“It’s really great if you can use digital marketing in place of sales reps to generate revenue. And that’s something that did happen for us. We were able to get the revenue we needed without unpredictable reps. It’s hugely beneficial.” - Jesse
Through our partnership, we were able to produce:
- $2.4M+ in loan volume
- 40x return on marketing investment
- 20% or ⅕ total revenue contributed from marketing
- 300+ qualified leads generated and counting
“I would recommend Bloom Agency to anyone. The quality of the artistic side - website design, ads design, and beyond - is really phenomenal. It’s unique to anyone out there and it’s helped us sell our business from a digital standpoint. We get incredible feedback on our website and ads because of Bloom Agency.” - Jesse