How Revvy transformed Contend Capital’s approach to lead generation and sales with HubSpot implementation and a cohesive digital marketing and sales automation strategy.
Overview of Contend Capital
Contend Capital specializes in financing machinery and equipment for manufacturers throughout the United States. Partnered with builders, dealers and users of capital equipment, Contend is consistently ranked as the #1 equipment financing lender for asset-heavy businesses nationwide. Learn more at contendcapital.com.
Industry: Financial Services
The Challenge
Lead generation through digital marketing Contend Capital built its business on cold calling and continuing to hire more sales reps to generate the revenue they needed. The strategy proved to be inefficient, and Contend needed a partner to create a lead generation strategy through digital marketing.
Website refresh Contend Capital lacked a cohesive digital brand and presence. Their website was in need of a refresh and also needed to be set up to properly track the journey of their leads. They also lacked landing pages that worked in alignment with their ad strategy.
Lack of proper lead intake, qualification, and lead funnel Contend Capital lacked a proper sales funnel, from the initial conversion to the qualification process to routing leads to the right sales reps.
The Solution
HubSpot CRM Implementation Revvy started with building a strong understanding of Contend Capital’s business, goals, challenges, and devised an implementation strategy that would support Contend Capital’s shift to digital marketing and selling. We onboarded Contend Capital into HubSpot’s CRM, Marketing Hub, Sales Hub, and CMS Hub.
Ad strategy, design, & management In parallel with the CRM implementation, Revvy worked closely with Contend Capital to create an ad strategy to target their ideal customers. We designed and created the ad assets, and led the management of their ads.
Website and landing page design, build and optimization Revvy designed and built Contend Capital’s website and landing pages to work in alignment with their ad campaigns, creating a cohesive and seamless customer journey.
Lead conversion, qualification, and sales funnel Revvy built conversion paths, offers, and call-to-actions to convert leads. We then synced Contend Capital’s website and landing pages with their now built CRM to intake new leads, qualify leads within HubSpot, and quickly route them to the right sales reps.
Sales pipeline & management Once the leads came into the system and the sales team began to work the leads, Contend Capital needed a pipeline & lead management solution, which we built into their HubSpot CRM, enabling their sales reps to easily and efficiently manage their pipeline.
Hear from Contend Capital
"HubSpot was pretty foreign to us. We didn’t understand the full capabilities of it until Revvy came aboard and showed us how powerful it could be for a marketing and sales solution. We were really looking for a solution to automate lead generation and the sales funnel process to get prospects to apply through our website and ultimately generate revenue. Revvy definitely helped us better understand our business. They were a big help for us and forced us to evolve."
Greg Paldino, Co-Founder @ Contend Capital
"Revvy does great work. If you can use digital marketing and sales automation in place of hiring more sales reps to generate revenue that’s really good, and that’s something that did happen for us. It’s hugely beneficial to help grow our margins and revenue without having to hire and train more sales reps. I would recommend Revvy to anyone. The quality is really phenomenal. It’s unique to anyone out there. We get incredible feedback because of Revvy."
